Every place has a Vianarra. Not every place knows how to tell it.
Hospitality storytelling for wineries, boutique hotels, and restaurants. Guided tastings and wine country trips for private groups and corporate events.
Patrick R. Dunn’s writing has appeared in
Ways to work together
Every engagement starts with the place itself: how it welcomes people, what it is actually about, and who is telling that story now.
Staff Workshops
For winery owners, hotel GMs, and restaurateurs
Three hours with the whole team on carrying the story to the guest. It starts with a visit the staff does not know about.
See how it worksBrand Communications
For properties with a story nobody has written down
Ongoing writing that puts the story into the channels already running: wine club letters, newsletters, social, and menu copy.
How it worksTastings & Travel
For planners, corporate groups, and private hosts
Four wines with a story behind each one, at your venue or ours, plus wine country itineraries and hosted trips.
See the options“What you captured so beautifully was something much larger: the care, intentionality, and genuine hospitality that our team strives to deliver every day.”
Michele Smith, Director of Marketing, Edgewood Tahoe Resort
Why me
There are plenty of people who will train your staff. Sales trainers, service consultants, mystery shopping firms, sommeliers who run a session on the wines. Most of them arrive with a program built somewhere else and fit your place into it.
I spent more than a decade as a National Park Service interpretive ranger, which is a job about reading a room before you speak to it and knowing what a place is actually about before you try to explain it. After that I spent thirty years running crisis and resilience teams across four continents, where reading a room fast was the whole job and getting it wrong was expensive.
What that means in practice is that the session gets built after the visit, not before. I see how the welcome lands at your place, on a normal day, without anyone performing for me. Then we work on what I saw.
Latest from Pour Story Society
The Chocolate on the Pillow
A late check-in, a toilet paper roll folded into a neat point, and the story of how a Cary Grant romance in St. Louis may have put chocolates on hotel pillows everywhere.
More storiesPour Story Society
Every other Friday. Wine, food, and places worth the drive, with the people and stories behind them. Free.
SubscribeThe Vianarra newsletter
Wednesday mornings, for people who run wineries, hotels, and restaurants. Stories and practical pieces. Free.
SubscribeMeet the Winemakers
An oral history of winemakers around the world, in their own words.
Read the interviewsStart with a conversation
Fifteen minutes about your place, your team, or the event you have in mind.
patrick@vianarra.com +1 (775) 241-3690